Because that type of behavior is called engagement farming. Getting people to go to the article with the intention of getting a POAP.
Evidence of engagement farming is cause for being blacklisted and banned from using POAP.
Engagement farming is generally defined as issuers using POAPs in a way that incentivizes transactional behavior. Any statement to the effect of “Do X to get a POAP” is basically a marker of engagement farming.
I see what you’re saying and completely agree with the policy. However, I don’t see how our application qualifies as “engagement farming” at all.
We are a small community. Even though we post our articles on Medium, nobody except our readers know it exists, and we don’t do any paid advertising.
We’re not asking them to “do” anything for claiming their reward. They can just read like they usually do, and claim it. We’re not asking for any type of engagement from them whatsoever.
We didn’t announce anything regarding the POAP, we just released another update as we do each and every week.
We verify attendance by having them read until the end, which only our loyal followers do, and there’s no more than 50 of those.
Literally every POAP I’ve ever claimed qualified as engagement farming more than ours. It was always “go there to get the POAP” or “join the VC for a chance to get a POAP”, whereas ours is basically a token of our gratitude for our readers, and we’re not asking anyone new to go read the article by flexing the POAP.
If after this, you still think it’s against the rules, I’ll be happy to take it down.
I would however still be confused as to where and how we would be allowed to publish the links however.
We’re a web3 community, we don’t hold databases of people’s emails. Medium also does not provide any information or statistics or insights about its readers.
Claiming the POAP in Discord, Decentraland, Sandbox, or Twitter are all public places that are no different from Medium, and they are places where POAPs are being given out as engagement farming all the time.
There are other ways to distribute POAPs to people - other groups and individuals accomplish responsible POAP distribution every day without issue.
Here are some resources for your review:
This conversation is about you as an issuer and your POAP Drop event. This disconnect in this specific case (yours) is that you posted all of the mint links in a publicly published article! This is not a behavior of a responsible POAP issuer.
We actively work to combat instances of farming and engagement farming on a daily basis throughout the POAP ecosystem.
The POAP ecosystem is built upon trust between the issuers and their communities, and between issuers and the POAP Curation Body.
“Responsible issuance is a core responsibility of POAP issuers. Issuers must verify attendance of collectors at events and/or collector eligibility for POAPs. Issuers must also size drops responsibly.”
" Good Citizenship
The POAP Community must abide by a mutually agreed upon code of conduct, and should act as good stewards of the technology POAP brings to the world."
Being a responsible POAP Issuer, as well as, a Good POAP Citizen is the benchmark in the community.
Issuers must verify attendance of collectors at events and/or collector eligibility for POAPs.: Nobody visits our Medium unless they are readers. We verify their attendance by having them read until the end.
Issuers must also size drops responsibly.: I asked for 50 links, and we have 55 subscribers.
I really don’t see another solution for this situation. Like I said Medium doesn’t provide us with info about our subscribers. The only way to reach them is through an article. This article is posted on a public platform, sure, but nobody can actually get to that article if they haven’t heard from us in some shape or form.
The “articles” posted are investor updates. That means they’re meant for our holders only, and only our holders are interested in reading these articles, as they talk about our project development.
These articles are not advertised or shared anywhere else than inside our own ecosystem.
If this was an article on yahoo finance or whatever, posted publicly and easily findable through google, then I would totally agree.
I’ll be looking into other ways to distribute but so far I have no clue what else to do in a situation like this one.